Privacy policy

Last Updated: November 10, 2026

1. Introduction

Welcome to veltriko!

At veltriko, we respect your privacy and recognize the importance of protecting your personal information.

veltriko is an online retail brand operated by Shaanxi Jiandong Zhenliang Kaixing Technology Co., Ltd. (referred to as "we," "us," or "our" throughout this Privacy Policy).

We operate this online store and website, including its related information, content, features, tools, products, and services (collectively referred to as the "Services"), to provide customers with a convenient and personalized shopping experience.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, browse products, make a purchase, use our Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will govern those privacy-related matters.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understood the information practices described in this policy.

2. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies you or can reasonably be associated with you or another individual.

Personal information does not include information that has been collected anonymously or de-identified so that it can no longer reasonably identify an individual.

Depending on how you interact with our Services, your location, and applicable legal requirements, we may collect or process the following categories of personal information, including certain inferences derived from such information.

Contact Information

This may include:

  • Your full name.

  • Email address.

  • Telephone number.

  • Billing address.

  • Shipping address.

  • Other contact details you provide when using our website or communicating with us.

Financial Information

This may include:

  • Credit or debit card information.

  • Financial account numbers.

  • Payment account information.

  • Transaction details.

  • Selected payment methods.

  • Payment confirmations.

  • Other payment-related information required to complete a transaction.

Account Information

If you create an account, we may collect:

  • Username.

  • Password.

  • Security questions and related information.

  • Personal preferences.

  • Account settings.

  • Other information associated with your account.

Transaction Information

We may collect information relating to your shopping activities, including:

  • Products you view.

  • Items added to your shopping cart.

  • Products added to your wishlist, where available.

  • Items you purchase.

  • Products you return or exchange.

  • Orders you cancel.

  • Your previous transaction records.

Communications With Us

When you contact our customer support team, we may collect information contained in your communications, including questions, requests, feedback, and other details you voluntarily provide.

Device Information

We may collect technical information about the devices and browsers used to access our Services, including:

  • Device type.

  • Browser information.

  • Network connection details.

  • IP address.

  • Device identifiers.

  • Other technical information associated with your device.

Website Usage Information

We may collect information about how you interact with our website, including:

  • Pages and products viewed.

  • Browsing activities.

  • Links clicked.

  • Website navigation.

  • Time and frequency of visits.

  • Interactions with website features.

  • Other information relating to your use of our Services.

The specific information collected may vary depending on the device, browser, website features, and technologies involved.

3. Sources of Personal Information

We may obtain personal information from different sources depending on how you interact with our Services.

Directly From You

We collect information that you voluntarily provide when you:

  • Create or manage an account.

  • Visit or use our website.

  • Place an order.

  • Contact our customer support team.

  • Submit questions or requests.

  • Participate in available website activities.

  • Otherwise communicate with us.

Automatically Through Our Services

Certain information may be collected automatically when you browse or interact with our website.

This may occur through your device, browser, cookies, and similar technologies used by our website and its supporting services.

From Our Service Providers

We may receive personal information from service providers that help us operate our business.

These providers may support website functionality, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping arrangements.

From Business Partners and Other Third Parties

Where permitted by applicable law, we may also receive relevant information from our business partners and other third-party sources.

4. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may process personal information for the following purposes.

Providing, Personalizing, and Improving Our Services

We may use your information to:

  • Process and fulfill customer orders.

  • Complete payment transactions.

  • Manage customer accounts.

  • Remember shopping preferences and items of interest.

  • Send account-related notifications.

  • Process purchases, returns, exchanges, and cancellations.

  • Arrange shipping and delivery.

  • Facilitate applicable return and exchange procedures.

  • Enable customers to submit product reviews, where available.

  • Provide product recommendations based on relevant shopping activities.

  • Improve website functionality and the overall shopping experience.

These activities help us maintain our online store and provide the Services requested by our customers.

Marketing and Advertising

Where permitted by applicable law, we may use personal information for marketing and promotional purposes.

These activities may include:

  • Sending promotional emails.

  • Sending marketing or advertising communications through available channels.

  • Providing product updates and promotional information.

  • Displaying online advertisements for relevant products or services.

  • Showing advertisements based on previous purchases, shopping cart activities, or other interactions with our Services.

You may opt out of promotional email communications at any time by following the unsubscribe instructions included in the relevant messages.

Your applicable rights regarding targeted advertising and personal information sharing are explained further in this Privacy Policy.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate customer accounts.

  • Support secure payment transactions.

  • Detect suspicious or unauthorized activities.

  • Investigate potential fraudulent or unlawful conduct.

  • Identify unsafe or malicious activities.

  • Protect our website and customers.

  • Maintain the security and integrity of our Services.

If you create an account, you are responsible for keeping your login credentials confidential.

We strongly recommend that you do not share your username, password, or other account access information with unauthorized individuals.

Communicating With You

We use personal information to:

  • Respond to customer questions and requests.

  • Provide customer support.

  • Send relevant order notifications.

  • Address purchase-related concerns.

  • Maintain communication with customers.

  • Provide assistance relating to our Services.

Legal and Regulatory Compliance

We may process personal information when necessary to:

  • Comply with applicable laws and regulations.

  • Respond to valid legal requests.

  • Cooperate with government authorities or law enforcement agencies.

  • Investigate potential violations of our policies.

  • Participate in legal proceedings or investigations.

  • Establish, exercise, or defend legal claims.

  • Protect our legal rights and business interests.

5. How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable legal requirements.

Shopify and Service Providers

We may share relevant information with Shopify, vendors, and other service providers that perform services on our behalf.

These services may include:

  • Information technology management.

  • Payment processing.

  • Data analytics.

  • Customer support.

  • Cloud storage.

  • Order fulfillment.

  • Shipping and delivery.

  • Website maintenance and related operations.

These providers may process information as necessary to perform the services required for our business.

Business and Marketing Partners

We may share certain information with business and marketing partners to support promotional activities and advertising services.

For example, we use Shopify-supported features that may facilitate personalized advertising through third-party services based on online activities across different merchants and websites.

Our business and marketing partners may process personal information according to their own privacy notices and policies.

Depending on where you reside, you may have the right to opt out of certain sharing activities or the processing of your personal information for targeted advertising, as defined by applicable privacy laws.

At Your Direction or With Your Consent

We may disclose personal information when you specifically request or authorize us to do so.

For example, this may occur when information is shared with a shipping provider to deliver your order or when you interact with social media features and third-party login integrations.

Within Our Corporate Group

Where applicable, we may share information with affiliated entities or other members of our corporate group for legitimate business and operational purposes.

Legal and Business Transactions

We may disclose personal information when reasonably necessary in connection with:

  • A merger or acquisition.

  • Business restructuring.

  • Bankruptcy or similar proceedings.

  • Compliance with applicable legal obligations.

  • Valid subpoenas, search warrants, or other legal requests.

  • Enforcement of applicable agreements and policies.

  • Protection of our Services, business, customers, and legal rights.

Any such disclosure will be handled in accordance with applicable laws and regulations.

6. Relationship With Shopify

Our online store is hosted and powered by Shopify, which collects and processes certain personal information relating to your access to and use of our Services.

Shopify uses this information to provide, maintain, and improve its e-commerce platform and related services.

Information submitted through our website may be transmitted to Shopify and shared with relevant third-party service providers, including providers located in countries or regions different from your place of residence.

We also use certain enhanced Shopify features that may incorporate information obtained through interactions with our store, other merchants, and Shopify itself.

These features help support our business operations and improve the services available through our online store.

In connection with these enhanced features, Shopify may process personal information for certain purposes and may be responsible for handling requests relating to the exercise of applicable privacy rights concerning that processing.

To learn more about Shopify's privacy practices, please visit:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on your location, you may also exercise certain privacy rights relating to information processed by Shopify through its privacy portal:

https://privacy.shopify.com/en

7. Third-Party Websites and External Links

Our website may contain links to websites, applications, or online platforms operated by independent third parties.

If you access an external website through a link on our website, we encourage you to review its privacy policy, security practices, and applicable terms and conditions.

We do not control independent third-party websites and are not responsible for their privacy practices, security, content, accuracy, completeness, or availability.

Information you provide through public or semi-public platforms, including third-party social networking services, may be visible to other users or organizations according to the applicable platform's settings and policies.

The inclusion of external links on our website does not necessarily constitute an endorsement of the linked websites, their content, or their operators.

8. Children's Privacy

Our Services are intended for general audiences and are not specifically designed for children.

We do not knowingly collect personal information from children under the age of majority in their applicable jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the information provided in the Contact section below to request appropriate action, including deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

9. Information Security and Retention

Information Security

We recognize the importance of protecting personal information.

However, no security system or electronic transmission method can guarantee complete protection against unauthorized access, disclosure, loss, or misuse.

Information transmitted over the internet may not always be completely secure while in transit.

For this reason, we recommend that you avoid using unsecured communication channels when sending sensitive or confidential information.

Customers are also encouraged to keep their account credentials confidential and take reasonable precautions to protect their accounts.

Information Retention

The period for which we retain personal information depends on several factors, including:

  • Whether the information is needed to maintain your account.

  • Whether the information is required to provide our Services.

  • Whether the information is necessary to complete transactions.

  • Applicable legal and regulatory obligations.

  • The need to resolve disputes.

  • The enforcement of relevant agreements and policies.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy and as permitted or required by applicable law.

10. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights are not absolute and may apply only in specific circumstances. In certain cases, we may decline a request where permitted by applicable law.

Your rights may include the following.

Right to Access or Know

You may have the right to request access to personal information that we maintain about you.

Right to Delete

You may have the right to request the deletion of personal information we hold about you, subject to applicable legal exceptions.

Right to Correct

You may request the correction of inaccurate personal information that we maintain about you.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of your personal information in a portable format or request that it be transferred to another organization.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on your location, you may have the right to opt out of the sale or sharing of your personal information or the processing of your personal information for targeted advertising, as defined by applicable privacy laws.

Managing Marketing Communications

We may send promotional emails or other marketing communications where permitted by applicable law.

You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included in our communications.

Even if you opt out of marketing communications, we may continue sending necessary non-promotional messages, including:

  • Order confirmations.

  • Payment notifications.

  • Shipping updates.

  • Account-related notices.

  • Return and refund information.

  • Customer support communications.

These communications may be necessary to provide our Services and complete transactions.

11. Exercising Your Privacy Rights

Where available, you may exercise your privacy rights through the relevant privacy options provided on our website or by contacting us directly using the information listed below.

For information about personal data processed directly by Shopify, including applicable privacy rights, you may also visit:

https://privacy.shopify.com/en

We will not discriminate against customers for exercising privacy rights available under applicable laws.

Depending on the nature of your request and applicable legal requirements, we may need to verify your identity before processing it.

Where permitted by law, you may appoint an authorized agent to submit a privacy request on your behalf.

In such circumstances, we may require:

  • Evidence that you have authorized the agent to act on your behalf.

  • Information necessary to verify the agent's authority.

  • Additional identity verification directly from you, where permitted or required by law.

We will review and respond to verified requests within the timeframes required by applicable privacy laws.

12. Privacy Complaints and Appeals

If you have concerns about how we collect, use, or process your personal information, we encourage you to contact us so that we can review your concerns.

You may submit a privacy-related complaint or request for further review using the contact information provided below.

Depending on your location and applicable laws, you may also have the right to appeal certain privacy decisions or submit a complaint to the relevant data protection authority.

We will review privacy-related concerns and respond in accordance with applicable legal requirements.

13. International Data Transfers

Because our business relies on online platforms and third-party service providers, your personal information may be transferred, stored, or processed outside the country or region where you reside.

These transfers may involve Shopify and other service providers that support our website and business operations.

Different countries may have different data protection laws and regulatory standards.

If personal information is transferred from the European Economic Area (EEA) or the United Kingdom to a country that has not been recognized as providing an adequate level of data protection, we will rely on legally recognized transfer safeguards where required.

These safeguards may include:

  • Standard Contractual Clauses approved by the European Commission.

  • Applicable contractual safeguards recognized or issued by the relevant UK authorities.

  • Other legally recognized international data transfer mechanisms.

We handle international transfers in accordance with applicable data protection requirements.

14. Changes to This Privacy Policy

We may revise or update this Privacy Policy from time to time to reflect changes in our business practices, website features, information processing activities, or applicable legal and regulatory requirements.

Any revised version will be published on this page with an updated Last Updated date.

Where required by applicable law, we may provide additional notice regarding significant changes.

We encourage customers to review this Privacy Policy periodically to remain informed about how their personal information is collected, used, and protected.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact us using the information below.

Brand Name: veltriko

Legal Company Name: Shaanxi Jiandong Zhenliang Kaixing Technology Co., Ltd.

Customer Support Email: service@veltriko.com

Phone: +86 29 33254001

Business Address:

Room 412, Unit 2, Building 6, Phase 2, Airport Industrial Park, Airport New City, Xixian New Area, Shaanxi Province, G150, China.

For privacy-related inquiries, please include a brief description of your request so that our team can review it and provide appropriate assistance.

We appreciate your trust and remain committed to handling your personal information responsibly.

Thank you for visiting veltriko.